Apple to hold media event on 20th October

Apple promises to go ‘Back to the Mac’ next week

Apple has sent out a teaser to the media inviting them to an event on 20th October; next Wednesday.

As always the company is keeping tight-lipped about the details, however the invite itself gives some clues on the topics due to be discussed.

Trailed as ‘Back to the Mac’ with a picture of a lion visible behind the Apple logo it is clear that the focus will be on the company’s desktop and laptop line as opposed to its iPods, iPads or iPhones.

Speculation suggests that a new MacBook Air may be on the way, with a slightly smaller screen and an even slimmer, lighter body than before. The price may also be shaved slightly in an attempt by the company to target students and young professionals.

The lion suggests the next version of Mac’s operating system – OSX – will also be previewed. Each upgrade of the system has traditionally had a big cat’s name attached and the lion is one of the few remaining.

Also in the pipeline is iWork and iLife ’11 which again is likely to be previewed next week.

Of course all of this is rumour and speculation until Steve Jobs (assuming it is Steve Jobs) takes the stage. More on this when he does.

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