Microsoft open app challenge for WinMo7

Microsoft launch a competition to bring in devs for Windows Phone 7

Microsoft has announced an app challenge to try to entice developers to the Windows Phone 7 platform. The new OS is due out in Ireland in the months ahead and this competition is an attempt to give its app store as much Irish content as possible at launch.

There are four prizes on offer to developers of what is deemed the best app in each category. The best app by a student or professional will receive €1,000 each, the winner of the audience award will receive €2,500 and the overall winner will bag €5,000.

All winners will also receive a 250GB Xbox 360 Elite along with 12 months Xbox Live membership.

Naturally each app will also make its way onto the Windows Live Marketplace, which will be the app store for Windows Phone 7.

This is the latest in a number of competitions designed to draw developers onto platforms other than Apple’s iTunes App Store. Samsung previously launched a giveaway to get apps made for its Bada platform while Nokia also had an Irish-specific competition for Ovi.

The closing date for entries to Microsoft’s competition is the 15th October.

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