Telecoms provider Eircom has taken the wraps off its new mobile brand, eMobile. The company will offer pre-pay, bill pay and mobile broadband services through the brand with the whole thing run on the same network as its other mobile company, Meteor.
At the launch Eircom executives were insistent that eMobile would not cannibalise the market share currently held by Meteor, saying it would target a different type of customer.
Traditionally Meteor has done well at attracting 18-25 year old users, generally on pre-pay services. Eircom sees eMobile as complimenting that with an offering attractive to older users, particularly those already using fixed line Eircom services.
That said eMobile does have a pre-pay package – named ‘Seven 10′, which gives users free calls and texts to any network if they top up by at least €10 once every week. This mimics Meteor’s offering which requires users to top up by €20 every fortnight t receive the same benefits.
As part of the roll-out of the eMobile brand a number of new retail outlets have also been opened today. There are two in Dublin – one on Henry St and one in Blanchardstown Shopping Centre – and one in Cork, Limerick and Waterford. The company has also done deals with Carphone Warehouse, the DSG Group (Dixons, Currys & PC World) and XtraVision .