Eircom launch new phone service ‘eMobile’
Eircom's new mobile brand - eMobile - was launched today
Telecoms provider Eircom has taken the wraps off its new mobile brand, eMobile. The company will offer pre-pay, bill pay and mobile broadband services through the brand with the whole thing run on the same network as its other mobile company, Meteor.
At the launch Eircom executives were insistent that eMobile would not cannibalise the market share currently held by Meteor, saying it would target a different type of customer.
Traditionally Meteor has done well at attracting 18-25 year old users, generally on pre-pay services. Eircom sees eMobile as complimenting that with an offering attractive to older users, particularly those already using fixed line Eircom services.
That said eMobile does have a pre-pay package – named ‘Seven 10′, which gives users free calls and texts to any network if they top up by at least €10 once every week. This mimics Meteor’s offering which requires users to top up by €20 every fortnight t receive the same benefits.
As part of the roll-out of the eMobile brand a number of new retail outlets have also been opened today. There are two in Dublin – one on Henry St and one in Blanchardstown Shopping Centre – and one in Cork, Limerick and Waterford. The company has also done deals with Carphone Warehouse, the DSG Group (Dixons, Currys & PC World) and XtraVision .
I signed up to emobile but i have had nothing but trouble from the start.
They ae just Meteor rebranded.
the biggest problem the currently have is the fact that, altough they are targeting an older age market all thier employees barring 2, in henry steet store (the flagship store, are under 25 and all employess have only received 6 weeks training, surly a company that is is nearly 4 billion
in debt should either be consolidating the assets or at least employ something other than a group of college students when they trying to target a very different market!