Sky to launch 3D service in 2010

The new generation of 3D glasses are a far cry from the old red/green types of old

The new generation of 3D glasses are a far cry from the old red/green types of old

Sky Ireland will launch a 3D TV service within the next year according to Brian Lotz, the company’s director of product design & development.

The pay TV company will roll out a 3D channel on its Sky Digital platform during 2010, with the initial focus being on getting the service into pubs.

3D video has become popular again in recent years as the technology has improved. At present 3D content can generally be viewed in cinemas only, with films like Up and Avatar creating the most buzz around it.

The technology being used in cinemas and by Sky requires the viewer to wear polarising glasses in order to see the content in 3D.

Sky’s 3D channel will be available to all HD viewers once it launches and will not require a set-top box upgrade. However viewers will need to buy a 3D-capable TV to view the programming, which are currently limited in terms of availability and more expensive than regular HD TVs.

At present Sky are not revealing pricing details for the 3D service but Brian Lenz says they will “package it in a way that makes commercial sense for us.”

The channel will initially focus on live events such as sports but will also have other content including movies and purpose-shot programming.

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