While Canon representatives have previously said 10 megapixels is enough for anyone, the IXUS 110 IS shows the company is willing to give people more than they need, as long as they are willing to pay for it.
There is no denying that the compact camera market – which is aimed primarily at casual photographers – is past its period of rapid improvement and is now in a phase of constant tweaking. While in the past zoom depth, pixel ratio and compactness were advancing at a break-neck pace, all while prices were remaining static or even dropping, now changes are more about refining than reinventing.
The IXUS 110 IS proves this point perfectly as it is only slightly different from other IXUS models already on the market, although all of the tweaks are for the better.
Compared to the IXUS 100 IS, for example, this latest Canon camera has a slightly better zoom – four times compared to three – and can record widescreen high definition video and output them to a television via HDMI.
Like an increasing number of cameras the 110 IS comes with a built-in gyroscope that detects the orientation of the camera and reacts accordingly. This can show itself simply in the way pictures are displayed when looking through previous shots and in this model’s case it can also be used as a navigation tool, with a shake to the side telling the camera to flick to the next picture in the gallery.
Things like this especially can reek of gimmickry but they are unobtrusive enough to be of little concern to anyone who does not want to use them.
It does have the same 12.1 megapixel lens, which is not the best Canon offers but likely to be far more than any user would really need even at a semi-professional level.
Much like with all of Canon’s digital range the ability of the phone beyond simple shot-taking is what sets the 110 IS apart from the herd. The pre and post-shot options for photo editing and manipulation are impressive, even if it is simply to accent a colour or change the filter being used at any particular time.
So overall the 110 IS is a good package. It has plenty of power behind it, is very easy to use and gives users freedom beyond the basic point and click of cameras gone by. As it is a consumer-targeted camera it looks good too, although it is far from super-slim, and is available in a choice of colours.
If you are looking for a straight forward camera that captures the best aspects of Canon’s output you cannot go too far wrong with this device, even if it does come at a premium to rival cameras with a similar specification. For people who already own an IXUS device – particularly one purchased in the last year or two – the appeal of the 110 IS is reduced considerably.
It is a very nice camera but it does not have any unique feature that you would be at a loss without. This is more likely of appeal to newly converted Canon users than those already sold on the appeal of the brand.